The Secrets Of Persuasion
The Secrets of Persuasion on E-book,
of the Art CD Version $39.95
Chapter One. We think you'll be excited.
Secrets Of Persuasion
A NEW WAY
To Maximize Your Success
Neuro-Acceleration TrainingTM, NLP, Hypnosis, Subliminal Persuasion
and High Tech Communication Skills!
By Daniel J. Olson
by Dean A. Montalbano
have picked up this book because you have some interest in sales
techniques. You are reading it now, have some importance attached
to these ideas, and may be wondering what and how they will benefit
you. As you continue to read, learn and enjoy yourself completely,
so too will you increase your success and enjoyment of what you
do in ways that might even surprise you.
There are many challenges facing the sales person in society today.
Customers have increasingly high expectations and desires which
talented salespeople MUST discover if they wish to in achieve their
goal. Hundreds of less effective training courses have been developed
over the years which excite, and at times mislead. With the millennium
approaching, it is more important than ever to find the real
skills which can allow one to move into a new century with greater
success and greater ability to meet the expectations of the
world is filled with success stories of those who have learned these
skills and found ways to put them into use within their own fields.
Increased selling and success means being able to really feel good
about oneís self and oneís ability to effectively present a product
or service in a way that the customer can discover how beneficial
it can be to them. The Successful Money Making Sales Person knows
how important all of these skills are to effective communication,
rapport building, and money making; they see ways to take all of
these tools in hand and use them in a way that sounds right to everyone.
You too, CAN use the information within this book to break through
blockades in your life which have been limiting the success you
have envisioned but which has always been just out of your reach.
By the end of this book, when one has accessed all the potentials
both inside and out, one can expect to begin seeing dramatic increases
in Sales Success and a positive turn in the feelings, attitudes
and sense of vision one holds towards the work, the products, the
services and the success that one will experience in the new millennium!
Money Making Sales People Know These Secrets!
The Secrets of Selling With Hypnosis.
one side of the coin, we have people who specialize in communicating
with others, the sales person. For years there have been good sales
people and GREAT sales people; often, what set them apart was a
very intangible set of skills and abilities that allowed them to
somehow "Just Make The Sale" without knowing exactly how they were
able to do it. This asset can become a liability, however, when
one needs to adapt the skills one already has to fit a new situation
or product. If one has no awareness of HOW one is successful, it
makes it nearly impossible to duplicate that success in other contexts,
or to adapt it to other types of clients.
the other side of the coin we have people who specialize in communicating
with others, the hypnotist. The hypnotist makes a living by getting
people to do things they donít wish to do. They persuade them to
stop smoking or exercise with success, when for years these people
have failed. The difference in these two sides of a similar coin
is that the hypnotist spends a great deal of time learning HOW what
they do works.
skill which hypnotists must have is that of modelling- observing
people and what they do in such a way as to be able to duplicate
it. By modelling excellence, we too can become excellent at everything
that we do. The tools of the hypnotists are: language and understanding
of the unconscious. In understanding the HOW behind the Success,
people can trancelate their skills and talents into other
areas and be even more successful.
unconscious, or subconscious mind is the key driver behind most
every decision, behavior and action- including that of making a
decision to buy. It is the unconscious mind which blinks our eyes,
gives us a "gut feeling" and which protects our interests, at least
as it understands them. The unconscious mind is aware on many more
subtle levels than the conscious mind, and is handling more information,
at this very moment, than the conscious mind could even imagine.
By speaking with a clientís unconscious mind, can create tremendous
gains in the effectiveness of our communication with them. Bottom
line - if we talk to the part of them that is in the driverís seat
- we make the sale and make the money!
Trainingtm, Hypnosis, NLP and Subliminal Selling - What They Are
And Are Not.
simply stated, is a process in which we communicate more directly
with the unconscious mind and in which we state things in a way
that is clearer than normal. Hypnosis is a tool by which we help
guide people toward their desired outcome. Hypnosis can not be used
for mind control, and it is very challenging to take someone who
is dead against something and use hypnotic skills to guide them
toward it. This is an ethical safety valve since if someone simply
is NOT going to buy, then they shall not. However, it is a safe
presupposition that if they have come to you as a customer, then
a part of them wants to make a purchase, and with these skills you
can communicate with THAT part. Hypnosis is a form of selective
communication in which we speak to those parts of the person which
are moving in a positive way and de-sensitize the parts that would
sabotage the individuals true desires to purchase.
which stands for Neuro Linguistic Programming, is a way of modelling
and understanding language. It was developed by two men, John Grinder
and Richard Bandler, in the early Seventies. It evolved into a system
which affords the professional communicator a greater insight into
how we as human beings work, how we perceive our world, how we code
experiences and how we motivate ourselves. By using NLP techniques
we can communicate more effectively, learn how people make a decision
to purchase, and then use their "Purchasing Strategy" as our model
for successful selling.
Selling is a series of techniques which communicated at levels just
below our conscious threshold.
Training tm is a synthesis of Sales hypnosis,
NLP and Subliminal Selling, put into a format which creates both
internal and external results. Internal is the ability to "walk
the talk" and have your body language match your words. This allows
the message AND the messenger to be congruent.
External Results are learning and understanding the language patterns,
techniques and words which will help MAKE YOUR SELLING a SUCCESS.
Part Of Our Lives, Each And Every Day.
is part of our everyday lives, as is language. As you learn the
skills within this book in an effective manner, you will become
more aware of how they can both help and hurt an effective sales
presentation. They are so common and universal that they become
a natural doorway through which we can access the unconscious mind
for easier communication. Any time we "zone out" while driving or
seem to loose track of time while watching TV we are in a trance
state. Trance is a period when our conscious mind is aside, or lost
in some task, and the unconscious mind is doing the "driving" so
to speak. Other types of trance that occur naturally happen when
we are having a WONDERFUL time and time seems to fly by, or when
we are so absorbed in a task that we donít notice a stubbed toe
or cut ankle until much later.
distortion, amnesia, and anesthesia are all examples of what are
deemed "Deep trance Phenomena" and yet we have each experienced
these things with our eyes wide open- that is because trance is
NOT sleep. With a knowledge of these naturally existing trance states,
in conjunction with understanding how to access and CREATE trance,
we can communicate with our clients in a more effective and much
more persuasive way.
Rapport, a sense of whether we are like or unlike someone, is also
built on unconscious levels. How many times have we met someone
who we just couldn't stand and realize later that it was because
they had our wicked step-brother's voice or their perfume reminded
us of an ex-lover? These unconscious observations are effective
at creating feelings and states that can be powerful allies when
used to BUILD rapport and guide a sales pitch to the positive conclusion.
What One Says Practically IRRESISTIBLE!
people like us, they have a greater likelihood of doing what we
suggest and believing what we say. Part of how they judge whether
they like us or not, whether we have rapport, comes from what we
say consciously; but a greater portion of how we arejudged comes
from unconscious perceptions. With understanding of the unconscious
mind, how one can create rapport on other than conscious levels,
the Successful Millennium Sales Person can take a customer who seemed
to dislike them, and become likened to their best friend; who wouldn't
buy from their BEST FRIEND! Hypnotic pacing and rapport building
skills are a part of the complex puzzle which can make this possible.
Deep down, we
all seek someone who is like us, with whom we can communicate, and
feel like we are REALLY making some kind of connection. These are
the people we pick to be our very closest friends, why not also
make them our clients!
which will prove valuable is learning to speak the customer's language.
We have all had the frustrating experience of talking to a sales
person, mechanic or doctor and discovering that although we seem
to be using the same language, we just are NOT understanding each
other. As you develop your skills with hypnotic language patterns,
and improve upon your ability to listen to the customer and use
their language, your customers will have a greater sense that you
As these puzzle
pieces slowly come together within one's every day sales techniques,
they form a beautiful picture which becomes almost irresistible
to the customer. The allurement which can be generated through these
techniques takes on a tempting tone that calls to the customer and
says, "Hey- come buy from this guy! You'll feel good if you
do!" Much like reading this book.
hypnosis, sales, or any type of persuasive communication, it is
vital to have a goal, a sense of what you are going after, and more
importantly, how you will know when you have it. If we do not have
a goal in mind, then we can not know for certain when we have achieved
it. As a salesperson, the goal, or "outcome" as it is called in
NLP, is to find buyers. One might add that one's goal is "To
Sell a Good Product or service to people who want it and who will
be pleased with their purchase." The bottom line still remains
to sell. If one is selling a lousy product that isn't worth it and
scamming the public, there is a certain part of them which no doubt
must make it difficult to sleep at night and which will likely drive
them to find a better product or service to represent, one which
they can feel good about for a change- but that is only a suggestion.
goal of the customer may be to save money, to be safe, to be happy,
to get in and out fast, to enjoy the buying process, to make a WISE
decision and to be treated fairly. The goal of the Successful Millennium
Sales Person is to discover the goal of the customer and combine
that goal with his or her own, so that BOTH goals may be fulfilled.
The resulting win/win situation is one in which the Successful Millennium
Sales Person gets their sale and the customer gets what they wanted
in a way that they can be glad to tell their friends about. They
will also tell them all about YOU, the wonderful Millennium Sales
Person who showed them the light and helped them grasp the understanding
they need about the product to feel they had made a sound purchase.
Each time they hear the click of the switch, the ring of the bell,
or the slam of the door, they can think to themselves, "Wow!
I loved that salesperson! When can I buy something from them again."
goals of this book are to present the principles and techniques
of hypnosis and NLP as they apply to the area of sales persuasion
in a way that the average salesperson can begin putting them into
use slowly and methodically. The text has been written using many
hypnotic language patterns and at times may see oddly worded- and
this is entirely with intent. While the conscious mind gains much
understanding, the unconscious mind will also be learning and recording
this information as notes which will be retrieved and used when
they are most important, almost automatically. Along the way you
will be exposed to various pieces of information meant to inspire,
to enlighten and to make you laugh- since if one can't have fun
within one's life and one's job, what is the point? You have picked
up this book because you have some interest in sales techniques,
you are reading it now and have some importance attached to these
ideas and may be wondering what and how they will benefit you. As
you continue to read, learn and enjoy yourself completely, so too
will you increase your success and enjoyment of what you do in ways
that might even surprise you.
so, FORWARD... into a new millennium of SALES SUCCESS!!! NOW!!!
the Secrets of Persuasion NOW!
The Secrets of Persuasion on E-book,
of the Art CD Version $39.95